Dr. Jeremy Ditelberg has been an active member of the American College of Gastroenterology since 2009. For the past two years, he has served on the ACG Public Relations Committee. The goal of the committee is to develop and implement an effective communication program to advance the College’s public education mission. During the past year, the committee has worked on many initiatives that were primarily focused on colorectal cancer awareness and screening.
Throughout the year, and especially in March (CRC Awareness Month), committee members participated in radio interviews and created audio podcasts and colonoscopy video tours to encourage screening and help patients understand and feel more comfortable about colonoscopy. In addition, the ACG teamed up with Basketball Coach Gary Williams and the University of Maryland to create a CRC television public service announcement that aired 1049 times in 16 media markets reaching an estimated 7.4 million viewers.
Another task of the committee is to identify scientific findings from abstracts presented at the ACG Annual Meeting that are particularly “newsworthy” for the consumer health media as well as the gastroenterology and internal medicine trade press. These selected abstracts form the scientific underpinning for ACG’s media outreach, which includes press releases and media briefing sessions at the Annual Meeting.